Wednesday, April 20, 2011

Eco-friendly Graffiti

The Reverse Graffiti Project imbues the guerrilla tactics of street-art with an eco-friendly element, detourning the definition of graffiti by actually cutting through and cleaning up grit to leave a lasting impression. 
The Reverse Graffiti team recently teamed up with the eco cleaner brand GreenWorks to create a clean, green, 140 foot mural on the walls of San Francisco’s Broadway tunnel. The artist scraped through the grit and grime of the tunnel walls to reveal a stunning portrait of a lusher San Francisco, transforming the dingy tunnel sidewalls into a flourishing forest of native plants, providing an inverse reflection of how the site may have looked 500 years ago.




The UK’s Paul Curtis, better known as “Moose,” is one of the technique’s pioneers. Operating around Leeds and London, he has been commissioned by a number of brands, such as Smirnoff, who want to convey a sense of “clean” in an innovative way.



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